FRM magazine 06: FrankfurtRhineMain: An advertising stronghold
Rhein-Main TV (YouTube) 21.03.2013 17:00 Uhr, Dauer: 4:16
What is behind the facade of Ogilvy, Saatchi & Saatchi or Young & Rubicam in Frankfurt's Sachsenhausen, Ostend and Gallus districts? How has the Internet and Web 2.0 changed the face of the traditional advertising industry? Thomas Strerath, who has been at Ogilvy since 2004, is considered one of the industry's pioneers. Today his agency generates 50% of its revenue from clients it wasn't working with in 2007.
rheinmaintv Video Hesse FRM magazine 06 FrankfurtRhineMain advertising stronghold Ogilvy Saatchi & Saatchi Young & Rubicam Sachsenhausen Ostend Gallus advertising industry Web 2.0 industry agency revenue client Thomas Strerath